Asad Shabbir.

Asad Shabbir is a civil servant and communications strategist based in Islamabad, leading federal digital communications for the Government of Pakistan from the Press Information Department. His current portfolio spans state narrative, counter-misinformation, the regulation of national media buying and advertisement, and the digital transformation of state services.

He joined civil services after appearing in the CSS examinations in 2019 after working in the private sector. As Digital Channel Lead at Telenor Pakistan he led the operator's self-service platforms across a footprint of millions. At the Urban Unit he consulted on product design with the Government of Punjab, alongside McKinsey. Earlier he founded ChaiChalk, a literary and cultural venture seeded by Unilever Pakistan and the Talloires Network, and co-founded PayCard in financial technology.

He contributes opinion pieces on policy, technology, and Pakistani public life to The Nation, the Express Tribune, Business Recorder, Daily Times, and others. A three-time TEDx speaker. A published novelist since adolescence.